https://olivia-kotlarek.com Olivia Kotlarek Mon, 24 Aug 2026 17:37:40 +0000 https://olivia-kotlarek.com en https://olivia-kotlarek.com/Home Thu, 19 Dec 2019 01:18:46 +0000 Olivia Kotlarek https://olivia-kotlarek.com/Home Olivia Kotlarek Art Direction | Design Strategy https://olivia-kotlarek.com/Info Thu, 19 Dec 2019 01:18:50 +0000 Olivia Kotlarek https://olivia-kotlarek.com/Info Who does she think she is? &nbsp; Olivia is an Art Director crafting meaningful campaigns that resonate across platforms. Her work blends a strong design sense and artistic expression backed by even stronger strategic thinking.Connect on LinkedIn if you must. ︎ okotlarek@gmail.com <img width="4608" height="3456" width_o="4608" height_o="3456" data-src="https://freight.cargo.site/t/original/i/9deae106592b20a789e51e36112733cca22863884b76204d2678dfb630c453d0/P9300052.JPG" data-mid="57724020" border="0" src="https://freight.cargo.site/w/1000/i/9deae106592b20a789e51e36112733cca22863884b76204d2678dfb630c453d0/P9300052.JPG" /> <img width="828" height="1250" width_o="828" height_o="1250" data-src="https://freight.cargo.site/t/original/i/f2721873d7f10afad2d83c35010e01858ab387e88cbebddb6856ea375aa8a7ae/435979E0-D541-4116-A77A-DD3A06CDB775.JPG" data-mid="244122920" border="0" src="https://freight.cargo.site/w/828/i/f2721873d7f10afad2d83c35010e01858ab387e88cbebddb6856ea375aa8a7ae/435979E0-D541-4116-A77A-DD3A06CDB775.JPG" /> https://olivia-kotlarek.com/DIRECTV-Streamsgiving Mon, 16 Mar 2026 20:47:36 +0000 Olivia Kotlarek https://olivia-kotlarek.com/DIRECTV-Streamsgiving DIRECTV Streamsgiving Strategy + Art DirectionWhile Thanksgiving is often a time for togetherness, good food, and family memories, we know it’s no picnic getting there. From TSA Hunger Games to sleeping on pullout couches, Thanksgiving can devolve into a long weekend of unparalleled discomfort. So, we figured, why not make all of that loveliness feel more tolerable?&nbsp; <img width="1936" height="1080" width_o="1936" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0a130076f2bab3ae0837b0319a413d873eb25bde8aa02c166564d8af825114f5/InSitu_Less_Drama.png" data-mid="246125227" border="0" src="https://freight.cargo.site/w/1000/i/0a130076f2bab3ae0837b0319a413d873eb25bde8aa02c166564d8af825114f5/InSitu_Less_Drama.png" /> Enter: DIRECTV Streamsgiving An open invitation for everyone to sit at our table and join us for a feast of free TV. Because everyone could use a holiday from the holiday. Our Spread A visual system and deliverables to live across 8 major airports, Uber/Lyft, streaming audio, social, airport Wi-Fi, gas station TV, and more. <img width="1944" height="1092" width_o="1944" height_o="1092" data-src="https://freight.cargo.site/t/original/i/6c45a3f369d90a4fd710efb76f6457d59239cbc2a91d799a7b0aa1364c7c72ab/InSitu_Dysfunctional.png" data-mid="246125225" border="0" src="https://freight.cargo.site/w/1000/i/6c45a3f369d90a4fd710efb76f6457d59239cbc2a91d799a7b0aa1364c7c72ab/InSitu_Dysfunctional.png" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4b812e96e6ff61d58211ade5d8ac0f983f83ae3e7bcd810f0fe291f74e1667b2/InSitu_Conexion.png" data-mid="246125223" border="0" src="https://freight.cargo.site/w/960/i/4b812e96e6ff61d58211ade5d8ac0f983f83ae3e7bcd810f0fe291f74e1667b2/InSitu_Conexion.png" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ae5acb43813f1e9947d860ae78b1448445a1518912ecf68509ac993b2412dee4/InSitu_Security.png" data-mid="246125229" border="0" src="https://freight.cargo.site/w/960/i/ae5acb43813f1e9947d860ae78b1448445a1518912ecf68509ac993b2412dee4/InSitu_Security.png" /> https://olivia-kotlarek.com/Pika-Furniture-Studio Mon, 24 Aug 2026 17:37:40 +0000 Olivia Kotlarek https://olivia-kotlarek.com/Pika-Furniture-Studio Pika Furniture Studio Website &amp; Brand Strategy <img width="1280" height="799" width_o="1280" height_o="799" data-src="https://freight.cargo.site/t/original/i/f0a7cbe7860b937481ac25b9826bbcba251e851346a84db5dee4bc6b47a3e94c/Pika-Thumbnail.png" data-mid="251540373" border="0" src="https://freight.cargo.site/w/1000/i/f0a7cbe7860b937481ac25b9826bbcba251e851346a84db5dee4bc6b47a3e94c/Pika-Thumbnail.png" /> Pika Furniture Studio creates beautiful, handcrafted furniture in Aspen, Colorado. When we met the co-founders of Pika, Jason and Corey, they had been making furniture together for over six years. After making custom furniture, passion projects, and more cabinet builds than they could count, they decided it was time to start serving luxury Rocky Mountain homeowners with bespoke, sustainably-sourced dining tables and handcrafted wood furniture. Their ask was for us to sharpen their strategy and branding so that they would be ready to present themselves to a new echelon of clients. As a result, we worked to refine their web presence and product pipeline to ensure a smooth journey for their customers. Art Direction, StrategyOlivia Kotlarek Copywriting, StrategySarah Crum The Process After creating a few potential audience profiles, doing some social listening, and conducting competitive analyses, we brought our findings to Pika. In the end, we helped Jason and Corey show up for the right audience, in the right way, at the right time. The Output After our research, we set Pika up with a refined, smartly-designed, and SEO-oriented website. Additionally, we expanded their social presence and provided them with a language guide to help share their story with potential clients. They emerged from the process with a fresh perspective on how to approach expanding their business. <img width="2048" height="809" width_o="2048" height_o="809" data-src="https://freight.cargo.site/t/original/i/861b80b918d66e25b56c7ab829cd2719da0c5e9240123f55677c5b84c9b626d3/About.png" data-mid="251540368" border="0" src="https://freight.cargo.site/w/1000/i/861b80b918d66e25b56c7ab829cd2719da0c5e9240123f55677c5b84c9b626d3/About.png" /> <img width="2048" height="1116" width_o="2048" height_o="1116" data-src="https://freight.cargo.site/t/original/i/d12e8e8cef914fd03a1a9d69d7f6d6fc8ab17645138d6727aa906a4ee07100d7/Materials.png" data-mid="251540369" border="0" src="https://freight.cargo.site/w/1000/i/d12e8e8cef914fd03a1a9d69d7f6d6fc8ab17645138d6727aa906a4ee07100d7/Materials.png" /> <img width="2048" height="1116" width_o="2048" height_o="1116" data-src="https://freight.cargo.site/t/original/i/9f942c3007260b7778b91bf95d73e81836d7fe27a6ed00c20825a278f98cf463/Furniture-Collections.png" data-mid="252271931" border="0" src="https://freight.cargo.site/w/1000/i/9f942c3007260b7778b91bf95d73e81836d7fe27a6ed00c20825a278f98cf463/Furniture-Collections.png" /> Visit www.pikafurniture.com/ for the full experience. Highlighting Custom Dining Tables Pika Furniture Studio was looking to shift their production towards custom, heirloom-quality dining tables. We helped restructure their website so that these dining tables were unmissable. <img width="1280" height="734" width_o="1280" height_o="734" data-src="https://freight.cargo.site/t/original/i/07e9f96a28a8b32d3533ce5efa744a06e36186aa127a1506f57ce7dc4e62cab1/Dining.png" data-mid="252271911" border="0" src="https://freight.cargo.site/w/1000/i/07e9f96a28a8b32d3533ce5efa744a06e36186aa127a1506f57ce7dc4e62cab1/Dining.png" /> Simplifying the User Journey When we started working with Pika, they had eight tabs on their navigation bar. We streamlined their user experience down to two main tabs with a few drop down options, guiding customers to their desired page with ease. <img width="1280" height="734" width_o="1280" height_o="734" data-src="https://freight.cargo.site/t/original/i/9b744fe48007b593a018172f3ec93e0541e73bac3c88bd7bea5bcc91d73f1556/Nav.png" data-mid="252271912" border="0" src="https://freight.cargo.site/w/1000/i/9b744fe48007b593a018172f3ec93e0541e73bac3c88bd7bea5bcc91d73f1556/Nav.png" /> Brand Storytelling Pika had all the raw materials of an artful, elevated, craftsman-led business. We brought these features to the forefront, retelling their story with language that was as elegant as their bespoke pieces. <img width="1280" height="734" width_o="1280" height_o="734" data-src="https://freight.cargo.site/t/original/i/4f3f8acbc4c0ffd7d8d6132ea520034d37ec68d4d7ea1fc3610e8cf2ba4f472e/Storytelling.png" data-mid="252271913" border="0" src="https://freight.cargo.site/w/1000/i/4f3f8acbc4c0ffd7d8d6132ea520034d37ec68d4d7ea1fc3610e8cf2ba4f472e/Storytelling.png" /> https://olivia-kotlarek.com/DIRECTV-Super-Aggregation Mon, 26 Jan 2026 06:12:14 +0000 Olivia Kotlarek https://olivia-kotlarek.com/DIRECTV-Super-Aggregation DIRECTV Super Aggregation Film + Edit If DIRECTV revamps their user experience and nobody is around to hear it, does it even bring all your favorite shows to one place? Spoiler: It sure does! <img width="3434" height="1856" width_o="3434" height_o="1856" data-src="https://freight.cargo.site/t/original/i/e6bd90d018485d9e5dbefb6c13cbf9792f55ad2c0a85cd8079c35c3d535fab6c/Service-Overview.png" data-mid="244122703" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e6bd90d018485d9e5dbefb6c13cbf9792f55ad2c0a85cd8079c35c3d535fab6c/Service-Overview.png" /> Our Mission (should we choose to accept it) was simple: help DIRECTV highlight their new look and aggregation functionality in a way that sheds the perception that they’re old and cold. The Output was a five-part video series showcasing different key features of the DIRECTV experience. <img width="2572" height="1440" width_o="2572" height_o="1440" data-src="https://freight.cargo.site/t/original/i/741fa3fb0ddce1d3143e8ceaa001188b4609389f09790abe35a2c557b0931d9d/Apps-1.png" data-mid="244122693" border="0" src="https://freight.cargo.site/w/1000/i/741fa3fb0ddce1d3143e8ceaa001188b4609389f09790abe35a2c557b0931d9d/Apps-1.png" /> <img width="2566" height="1428" width_o="2566" height_o="1428" data-src="https://freight.cargo.site/t/original/i/f6a8510c917362aa46acec97d57ad5c67878ae12133321c21d2391db07b03c27/Sports-1.png" data-mid="244122704" border="0" src="https://freight.cargo.site/w/1000/i/f6a8510c917362aa46acec97d57ad5c67878ae12133321c21d2391db07b03c27/Sports-1.png" /> RTB Soup to Nuts This project was a tremendous deep dive into the brand. So deep that my first-born child might just have to be named Aggregation (Aggie for short). From concept ideation to post-production, this was a challenge that demanded intention. Translating a list of key features a mile long, walkthroughs from developers, and input from stakeholders all over the org chart into something that is coherent and meaningful to consumers required us to be laser-focused on our goal. <img width="2502" height="1362" width_o="2502" height_o="1362" data-src="https://freight.cargo.site/t/original/i/df3efe23ca5c1b9920e4c2d9b1d9161e7437425f444d7086b5a0cbffd63ad399/BTS-1.png" data-mid="244122697" border="0" src="https://freight.cargo.site/w/1000/i/df3efe23ca5c1b9920e4c2d9b1d9161e7437425f444d7086b5a0cbffd63ad399/BTS-1.png" /> <img width="1192" height="1588" width_o="1192" height_o="1588" data-src="https://freight.cargo.site/t/original/i/e8df88536edd1ca4b6cadf35173fbc9fa227b4decd4f63059dfa7ee2c98561f1/BTS-3.png" data-mid="244122700" border="0" src="https://freight.cargo.site/w/1000/i/e8df88536edd1ca4b6cadf35173fbc9fa227b4decd4f63059dfa7ee2c98561f1/BTS-3.png" /> <img width="1588" height="882" width_o="1588" height_o="882" data-src="https://freight.cargo.site/t/original/i/2517b9327312d8ee670855188af9ae727feafe13f3e7440ad931fef86a6d47a2/BTS-2.png" data-mid="244122699" border="0" src="https://freight.cargo.site/w/1000/i/2517b9327312d8ee670855188af9ae727feafe13f3e7440ad931fef86a6d47a2/BTS-2.png" /> https://olivia-kotlarek.com/DIRECTV-Digital-Performance-Marketing Mon, 26 Jan 2026 06:17:51 +0000 Olivia Kotlarek https://olivia-kotlarek.com/DIRECTV-Digital-Performance-Marketing DIRECTV Digital Performance Marketing Art Direction + Paid Social <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/0747b6a2073050e2de5a614b9538af3bc36acae274e7d0c789c3d982efec7274/DPM-Transformation-Hero.jpg" data-mid="247259333" border="0" src="https://freight.cargo.site/w/1000/i/0747b6a2073050e2de5a614b9538af3bc36acae274e7d0c789c3d982efec7274/DPM-Transformation-Hero.jpg" /> Digital performance marketing. It’s a phrase that strikes fear into the hearts of creatives across the industry. But what is DPM work? And how do you make it fun?It turns out, to answer those questions, we’d have to set off on a two-year journey through light blue gradients, dark blue gradients, celebrity-voiced talking pigeons, and ever so many TV trailers. At the end of it all, we’re quite proud of the way we helped transform DIRECTV’s presence in the world. Enter: Two creatives ready to zhuzh some (not great) inherited social and display assets The Results: Seven campaign looks over two years, 2,000+ assets made, and some very happy clients Key Word: Transformation <img width="1763" height="1410" width_o="1763" height_o="1410" data-src="https://freight.cargo.site/t/original/i/69f05ed112a33f90be0cbc80de0887c234f63b1cec4dce038a7518b8cf9e874f/princess-diaries.png" data-mid="247488574" border="0" src="https://freight.cargo.site/w/1000/i/69f05ed112a33f90be0cbc80de0887c234f63b1cec4dce038a7518b8cf9e874f/princess-diaries.png" /> We created an uber efficient system for paid social featuring all the good jargon: high KPIs, synergistic-CTA bells and whistles, scalable to our needs, real-time optimization, A/B testing, the works. AND it looked dang good doing it!With a focus on conversions in DIRECTV’s mid- and low-funnel, we devised a well-oiled content engine infused with personality and product education. Our messaging was intentionally hardworking, so our content (from TV networks, streamers, and AI) had to do a lot of the talking. The result was a DIRECTV ecosystem that told customers why they needed DIRECTV in their lives. &nbsp; <img width="1101" height="3291" width_o="1101" height_o="3291" data-src="https://freight.cargo.site/t/original/i/3aaae41ed89e75972a6e698e3eb381d215c4c46ba2b26877acd94222d3b2998a/Transformation-Timeline.png" data-mid="247488864" border="0" src="https://freight.cargo.site/w/1000/i/3aaae41ed89e75972a6e698e3eb381d215c4c46ba2b26877acd94222d3b2998a/Transformation-Timeline.png" /> https://olivia-kotlarek.com/Kia-Organic-Social Mon, 26 Jan 2026 05:59:36 +0000 Olivia Kotlarek https://olivia-kotlarek.com/Kia-Organic-Social Kia Organic Social Social AOR for @kia.worldwide When people think of Kia as a car company, many things might come to mind. If you’re in the US, you might recall some iconic hampsters (IYKYK).&nbsp; But what does it look like to support Kia in the new age of EVs amidst a (polarizing) rebrand? <img width="1350" height="900" width_o="1350" height_o="900" data-src="https://freight.cargo.site/t/original/i/1b27002513bfb03cab235a7cf143aa8f683c5aece8dcc0c2c9828f3a3e8b60fb/EV9.jpeg" data-mid="243955951" border="0" src="https://freight.cargo.site/w/1000/i/1b27002513bfb03cab235a7cf143aa8f683c5aece8dcc0c2c9828f3a3e8b60fb/EV9.jpeg" /> Kia’s image problem The journey of any brand shedding its old perception is a challenge. For Kia, it was even more complex. With an incredible tenure in the market as a budget-friendly option and some PR debacles (read: Kia Boys), they not only needed to overcome the old but had ambitions to reach beyond and redefine what mobility means. Lofty goals, and it starts with a consistent brand voice. Movement that inspires With their massive rebrand in 2021, we inherited brand guidelines that were fresh, sleek... and relatively untested. As the global social AOR,&nbsp; we were tasked with maintaining the new Kia brand across Meta, Twitter/X, Snapchat, TikTok, LinkedIn, and more. The name of the game: consistency, resonance, and show off those cars! <img width="980" height="1756" width_o="980" height_o="1756" data-src="https://freight.cargo.site/t/original/i/d8a4cf3282e710e004cce137f968c0479a830345166d782c5d1f4c4457f1ae94/Screenshot-2026-01-28-at-7.09.18PM.png" data-mid="244123063" border="0" src="https://freight.cargo.site/w/980/i/d8a4cf3282e710e004cce137f968c0479a830345166d782c5d1f4c4457f1ae94/Screenshot-2026-01-28-at-7.09.18PM.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9f09f9a5ec0b8b2255744bf1f7c17a078b1804b9d58ed01b0a25045e1bef2707/Sound-System.gif" data-mid="244123069" border="0" src="https://freight.cargo.site/w/1000/i/9f09f9a5ec0b8b2255744bf1f7c17a078b1804b9d58ed01b0a25045e1bef2707/Sound-System.gif" /> <img width="970" height="1754" width_o="970" height_o="1754" data-src="https://freight.cargo.site/t/original/i/6844da72f21436db2ea294d14c52b6b2182e0bbea67e77b501dd545badd3df0a/Screenshot-2026-01-28-at-7.10.43PM.png" data-mid="244123066" border="0" src="https://freight.cargo.site/w/970/i/6844da72f21436db2ea294d14c52b6b2182e0bbea67e77b501dd545badd3df0a/Screenshot-2026-01-28-at-7.10.43PM.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eb26a9397070f50a731e32b0750bbb5ea86e27ae0f26d1572dc106c1fc50f672/The-Kia-EV9-Lifestyle---2.png" data-mid="244123071" border="0" src="https://freight.cargo.site/w/1000/i/eb26a9397070f50a731e32b0750bbb5ea86e27ae0f26d1572dc106c1fc50f672/The-Kia-EV9-Lifestyle---2.png" /> <img width="1752" height="1744" width_o="1752" height_o="1744" data-src="https://freight.cargo.site/t/original/i/cb3f3669273ef33f734f16af72da0d5bbea93da630fd660dba19f69767f25da0/Screenshot-2026-01-28-at-7.09.40PM.png" data-mid="244123064" border="0" src="https://freight.cargo.site/w/1000/i/cb3f3669273ef33f734f16af72da0d5bbea93da630fd660dba19f69767f25da0/Screenshot-2026-01-28-at-7.09.40PM.png" /> <img width="1754" height="1754" width_o="1754" height_o="1754" data-src="https://freight.cargo.site/t/original/i/89218a9a07429424b2654d3b6cee46818d9bb09b0a6debd2314d509432aba8fa/Screenshot-2026-01-28-at-7.11.33PM.png" data-mid="244123067" border="0" src="https://freight.cargo.site/w/1000/i/89218a9a07429424b2654d3b6cee46818d9bb09b0a6debd2314d509432aba8fa/Screenshot-2026-01-28-at-7.11.33PM.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/979535c044db6bfc98ff62e3c2d914b3e6e770bfcf536e7ff1badd422da3e872/The-Kia-EV9-Lifestyle---1.png" data-mid="244123070" border="0" src="https://freight.cargo.site/w/1000/i/979535c044db6bfc98ff62e3c2d914b3e6e770bfcf536e7ff1badd422da3e872/The-Kia-EV9-Lifestyle---1.png" /> <img width="1764" height="1758" width_o="1764" height_o="1758" data-src="https://freight.cargo.site/t/original/i/f66a8795e260db8fc7011b154564ffab7dd356c2e454b0b01775117ea5ebb102/Screenshot-2026-01-28-at-7.27.28PM.png" data-mid="244123068" border="0" src="https://freight.cargo.site/w/1000/i/f66a8795e260db8fc7011b154564ffab7dd356c2e454b0b01775117ea5ebb102/Screenshot-2026-01-28-at-7.27.28PM.png" /> <img width="1752" height="1752" width_o="1752" height_o="1752" data-src="https://freight.cargo.site/t/original/i/f124131bccc70416d145c7c410abcc6ac10030fb8ebdbfa10559a7fce354d9a5/Screenshot-2026-01-28-at-7.09.57PM.png" data-mid="244123065" border="0" src="https://freight.cargo.site/w/1000/i/f124131bccc70416d145c7c410abcc6ac10030fb8ebdbfa10559a7fce354d9a5/Screenshot-2026-01-28-at-7.09.57PM.png" /> https://olivia-kotlarek.com/Kia-x-FIFA Wed, 22 Apr 2026 18:13:27 +0000 Olivia Kotlarek https://olivia-kotlarek.com/Kia-x-FIFA Kia x FIFA Campaign Strategy &amp; Social UGC This world cup was a bit far away from home for many, so we brought the action and excitement to fans with this social campaign covering touchpoints across social, even displaying our mashups on the during the tournament. <img width="1350" height="900" width_o="1350" height_o="900" data-src="https://freight.cargo.site/t/original/i/f589762b1608ccb20758e2b89c1b98fa29416ce27d3e1ef4b86d5e989d668ec4/KxF.png" data-mid="247517130" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f589762b1608ccb20758e2b89c1b98fa29416ce27d3e1ef4b86d5e989d668ec4/KxF.png" /> Kia Inspire Together The Social Movement We brought Kia’s Every Four Years campaign to life in social by infusing the&nbsp; fanatic, emotional spirit of FIFA World Cup to the visuals and language. Calling for UGC submissions that exhibit fans cheering, their emotion and excitement, we stitched them together as ultimate inspiring mashups. These fans got featured on Kia’s social channels and some lucky few were featured on the Jumbotron. <img width="1081" height="1351" width_o="1081" height_o="1351" data-src="https://freight.cargo.site/t/original/i/37018e6e8a680e2eae91a1fc0239cec25833bda9785f6e42f06e74ad0b1cad2b/FIFA_still-1-f1-4x5.png" data-mid="247517263" border="0" src="https://freight.cargo.site/w/1000/i/37018e6e8a680e2eae91a1fc0239cec25833bda9785f6e42f06e74ad0b1cad2b/FIFA_still-1-f1-4x5.png" /> <img width="1350" height="759" width_o="1350" height_o="759" data-src="https://freight.cargo.site/t/original/i/74d2ca0aa8c603bc025c1f52137ca036a09524b968b40d18ec83090c0e2e50c9/19553_Kia_s_OMBC_Official_Match_Ball_Carrier_campaign_for_FIFA_World_Cup_2022.jpg" data-mid="247869141" border="0" src="https://freight.cargo.site/w/1000/i/74d2ca0aa8c603bc025c1f52137ca036a09524b968b40d18ec83090c0e2e50c9/19553_Kia_s_OMBC_Official_Match_Ball_Carrier_campaign_for_FIFA_World_Cup_2022.jpg" /> https://olivia-kotlarek.com/Kali Mon, 15 Feb 2021 22:08:35 +0000 Olivia Kotlarek https://olivia-kotlarek.com/Kali Kali Visual Identity &amp; In-House Production Kali Care is a digital eye care company that provides end-to-end adherence solutions for ophthalmic patients. Kali presents the unique challenge of designing for both B2B and B2C contexts. <img width="13400" height="9039" width_o="13400" height_o="9039" data-src="https://freight.cargo.site/t/original/i/246c9a671f339e19131abc6ebbd802f8311d0a4332421746e3fa192e60050166/kali-logo_white-w--background.png" data-mid="98984069" border="0" src="https://freight.cargo.site/w/1000/i/246c9a671f339e19131abc6ebbd802f8311d0a4332421746e3fa192e60050166/kali-logo_white-w--background.png" /> BriefRedesign existing company logo, identity, and branding guidelines. Produce digital and print materials from new identity including: website, product packaging/instructions, brochures, business system, and more. Original logo &amp; website <img width="401" height="479" width_o="401" height_o="479" data-src="https://freight.cargo.site/t/original/i/eee7def20a20fb1ea43d98b5ef792eef080d0244b9ce7b72eeed7e933e6cf035/Copy-of-Kali-Logo-Pantone-reference.png" data-mid="98987828" border="0" data-scale="100" src="https://freight.cargo.site/w/401/i/eee7def20a20fb1ea43d98b5ef792eef080d0244b9ce7b72eeed7e933e6cf035/Copy-of-Kali-Logo-Pantone-reference.png" /> <img width="3408" height="1794" width_o="3408" height_o="1794" data-src="https://freight.cargo.site/t/original/i/9fb790e4d36d1cd1133e163773675934fbd523841413211d7bf9bdb064d10121/Screen-Shot-2020-09-09-at-5.04.40-PM.png" data-mid="98987866" border="0" src="https://freight.cargo.site/w/1000/i/9fb790e4d36d1cd1133e163773675934fbd523841413211d7bf9bdb064d10121/Screen-Shot-2020-09-09-at-5.04.40-PM.png" /> <img width="3404" height="1802" width_o="3404" height_o="1802" data-src="https://freight.cargo.site/t/original/i/a2448e7d5d1c37f781b7132f69f6329c8472238adae324af48d10670bfd2e534/Screen-Shot-2020-09-09-at-5.04.55-PM.png" data-mid="98987869" border="0" src="https://freight.cargo.site/w/1000/i/a2448e7d5d1c37f781b7132f69f6329c8472238adae324af48d10670bfd2e534/Screen-Shot-2020-09-09-at-5.04.55-PM.png" /> <img width="3400" height="1794" width_o="3400" height_o="1794" data-src="https://freight.cargo.site/t/original/i/f092d0bb09e4a100fac696afafb6d06a2e9fb6c74be9463f148ccee73cf80d6c/Screen-Shot-2020-09-09-at-5.05.16-PM.png" data-mid="98987871" border="0" src="https://freight.cargo.site/w/1000/i/f092d0bb09e4a100fac696afafb6d06a2e9fb6c74be9463f148ccee73cf80d6c/Screen-Shot-2020-09-09-at-5.05.16-PM.png" /> <img width="3386" height="1776" width_o="3386" height_o="1776" data-src="https://freight.cargo.site/t/original/i/ec46a178d60c5d8acf95a2ac3a169dcb1265a6b1135cd44cf199968531ccfab8/Screen-Shot-2020-09-09-at-5.10.36-PM.png" data-mid="98987868" border="0" src="https://freight.cargo.site/w/1000/i/ec46a178d60c5d8acf95a2ac3a169dcb1265a6b1135cd44cf199968531ccfab8/Screen-Shot-2020-09-09-at-5.10.36-PM.png" /> <img width="3402" height="1794" width_o="3402" height_o="1794" data-src="https://freight.cargo.site/t/original/i/6d477d937b44d0776d9cc5ab26053bb23d9b96aeae74ca11ec78990ef0747c3f/Screen-Shot-2020-09-09-at-5.10.05-PM.png" data-mid="98987867" border="0" src="https://freight.cargo.site/w/1000/i/6d477d937b44d0776d9cc5ab26053bb23d9b96aeae74ca11ec78990ef0747c3f/Screen-Shot-2020-09-09-at-5.10.05-PM.png" /> Updated logo <img width="13400" height="9039" width_o="13400" height_o="9039" data-src="https://freight.cargo.site/t/original/i/246c9a671f339e19131abc6ebbd802f8311d0a4332421746e3fa192e60050166/kali-logo_white-w--background.png" data-mid="98984069" border="0" src="https://freight.cargo.site/w/1000/i/246c9a671f339e19131abc6ebbd802f8311d0a4332421746e3fa192e60050166/kali-logo_white-w--background.png" /> <img width="13400" height="9039" width_o="13400" height_o="9039" data-src="https://freight.cargo.site/t/original/i/e31431f6fec8d6c9e5012f38c9ef0e57fad40ab46b17ae06b84fd145c311e58c/kali-logo_blue-w--background.png" data-mid="98984215" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e31431f6fec8d6c9e5012f38c9ef0e57fad40ab46b17ae06b84fd145c311e58c/kali-logo_blue-w--background.png" /> Updated Website www.kali.care <img width="3304" height="1924" width_o="3304" height_o="1924" data-src="https://freight.cargo.site/t/original/i/93144f306cfa95eaacb3fdae02f3a2b6d161fbc85ab7e6afad8dd3d792c6cde3/Screen-Shot-2021-02-15-at-2.55.01-PM.png" data-mid="98989010" border="0" src="https://freight.cargo.site/w/1000/i/93144f306cfa95eaacb3fdae02f3a2b6d161fbc85ab7e6afad8dd3d792c6cde3/Screen-Shot-2021-02-15-at-2.55.01-PM.png" /> <img width="3292" height="1914" width_o="3292" height_o="1914" data-src="https://freight.cargo.site/t/original/i/1ad9871dd0d8d6e8155901f7ee24dfc16c15fe8702ed90c01b294413e5cf9ec4/Screen-Shot-2021-02-15-at-2.55.26-PM.png" data-mid="98989011" border="0" src="https://freight.cargo.site/w/1000/i/1ad9871dd0d8d6e8155901f7ee24dfc16c15fe8702ed90c01b294413e5cf9ec4/Screen-Shot-2021-02-15-at-2.55.26-PM.png" /> <img width="3292" height="1914" width_o="3292" height_o="1914" data-src="https://freight.cargo.site/t/original/i/788c9f3e26b2962c14e56c82f4e45ab76d848ba87a90bed4959c8ffefb2cf360/Screen-Shot-2021-02-15-at-2.55.34-PM.png" data-mid="98989012" border="0" src="https://freight.cargo.site/w/1000/i/788c9f3e26b2962c14e56c82f4e45ab76d848ba87a90bed4959c8ffefb2cf360/Screen-Shot-2021-02-15-at-2.55.34-PM.png" /> <img width="3292" height="1914" width_o="3292" height_o="1914" data-src="https://freight.cargo.site/t/original/i/ad8b053ef52f60033337ecf8d495e57fe5ea4e09569893ae35e435a6296cdf11/Screen-Shot-2021-02-15-at-2.56.01-PM.png" data-mid="98989013" border="0" src="https://freight.cargo.site/w/1000/i/ad8b053ef52f60033337ecf8d495e57fe5ea4e09569893ae35e435a6296cdf11/Screen-Shot-2021-02-15-at-2.56.01-PM.png" /> <img width="3292" height="1914" width_o="3292" height_o="1914" data-src="https://freight.cargo.site/t/original/i/b092b89dd8830e619e3ca5eeb3cccdf0df88290266f67db019f1885e4b692cdb/Screen-Shot-2021-02-15-at-2.56.08-PM.png" data-mid="98989014" border="0" src="https://freight.cargo.site/w/1000/i/b092b89dd8830e619e3ca5eeb3cccdf0df88290266f67db019f1885e4b692cdb/Screen-Shot-2021-02-15-at-2.56.08-PM.png" /> <img width="3292" height="1914" width_o="3292" height_o="1914" data-src="https://freight.cargo.site/t/original/i/09dd7764426c05a905060f215d7c656045077a9a4c6344f8685b6b031179d518/Screen-Shot-2021-02-15-at-2.56.15-PM.png" data-mid="98989015" border="0" src="https://freight.cargo.site/w/1000/i/09dd7764426c05a905060f215d7c656045077a9a4c6344f8685b6b031179d518/Screen-Shot-2021-02-15-at-2.56.15-PM.png" /> <img width="3292" height="1914" width_o="3292" height_o="1914" data-src="https://freight.cargo.site/t/original/i/969ebb21f1400480793985e6944c3926f494e12e042dd9987a18edc44348936b/Screen-Shot-2021-02-15-at-2.56.25-PM.png" data-mid="98989017" border="0" src="https://freight.cargo.site/w/1000/i/969ebb21f1400480793985e6944c3926f494e12e042dd9987a18edc44348936b/Screen-Shot-2021-02-15-at-2.56.25-PM.png" /> Other Deliverables Product packaging, instructions, and brochures Business system&nbsp; <img width="2666" height="1496" width_o="2666" height_o="1496" data-src="https://freight.cargo.site/t/original/i/b520fb9a88cbb439dd9a702881533ae0bf0aab52e7164344490955eaa853cf7e/Screen-Shot-2021-02-15-at-3.07.44-PM.png" data-mid="98989888" border="0" src="https://freight.cargo.site/w/1000/i/b520fb9a88cbb439dd9a702881533ae0bf0aab52e7164344490955eaa853cf7e/Screen-Shot-2021-02-15-at-3.07.44-PM.png" /> <img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/df4e3fb53964528a5d629f16fcc970fc726aacac522ac91809d1c7933c8038d3/SensorFrontFINAL.png" data-mid="98986919" border="0" src="https://freight.cargo.site/w/1000/i/df4e3fb53964528a5d629f16fcc970fc726aacac522ac91809d1c7933c8038d3/SensorFrontFINAL.png" /> <img width="1236" height="1594" width_o="1236" height_o="1594" data-src="https://freight.cargo.site/t/original/i/b0e49296402b518bd37f4892746ca0ab31ad0e7e4e6d65acd63f8aa90cf63bc4/Screen-Shot-2021-02-15-at-3.01.59-PM.png" data-mid="98989415" border="0" src="https://freight.cargo.site/w/1000/i/b0e49296402b518bd37f4892746ca0ab31ad0e7e4e6d65acd63f8aa90cf63bc4/Screen-Shot-2021-02-15-at-3.01.59-PM.png" /> <img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/4acfec8cf3d01212f6383aae6a41ae0052086e5f1f566aee6d6e1f1a757d7197/SensorBackFinal.png" data-mid="98986918" border="0" src="https://freight.cargo.site/w/1000/i/4acfec8cf3d01212f6383aae6a41ae0052086e5f1f566aee6d6e1f1a757d7197/SensorBackFinal.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/602dabef345e2ab4ea5706c7276c41cb7ca779340c47a5c77b9f939006cf88ea/businesscard-option2.png" data-mid="98984271" border="0" src="https://freight.cargo.site/w/1000/i/602dabef345e2ab4ea5706c7276c41cb7ca779340c47a5c77b9f939006cf88ea/businesscard-option2.png" /> <img width="1236" height="1594" width_o="1236" height_o="1594" data-src="https://freight.cargo.site/t/original/i/ab30d42506a8a445dd09414cf4d985e252cd3738b08c62097e128f467859fb61/Screen-Shot-2021-02-15-at-3.02.14-PM.png" data-mid="98989416" border="0" src="https://freight.cargo.site/w/1000/i/ab30d42506a8a445dd09414cf4d985e252cd3738b08c62097e128f467859fb61/Screen-Shot-2021-02-15-at-3.02.14-PM.png" /> <img width="1220" height="1576" width_o="1220" height_o="1576" data-src="https://freight.cargo.site/t/original/i/a9bce043a3df6344891bc4dbfdbc6d7a36d413c895af9e0eb9496cd711b33344/Screen-Shot-2021-02-15-at-3.02.38-PM.png" data-mid="98989417" border="0" src="https://freight.cargo.site/w/1000/i/a9bce043a3df6344891bc4dbfdbc6d7a36d413c895af9e0eb9496cd711b33344/Screen-Shot-2021-02-15-at-3.02.38-PM.png" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/fc680692e335cbaf1f55199612f4274897e2d9d9e52228cda945d0b557965934/letterhead-01.png" data-mid="98989555" border="0" src="https://freight.cargo.site/w/1000/i/fc680692e335cbaf1f55199612f4274897e2d9d9e52228cda945d0b557965934/letterhead-01.png" /> <img width="1220" height="1576" width_o="1220" height_o="1576" data-src="https://freight.cargo.site/t/original/i/93da3b9208b46d3cfba2d29c5ba8214ce570a65005e3ae576d9c5f2eaa99e9c6/Screen-Shot-2021-02-15-at-3.02.46-PM.png" data-mid="98989418" border="0" src="https://freight.cargo.site/w/1000/i/93da3b9208b46d3cfba2d29c5ba8214ce570a65005e3ae576d9c5f2eaa99e9c6/Screen-Shot-2021-02-15-at-3.02.46-PM.png" /> https://olivia-kotlarek.com/Project-Echo Thu, 12 Nov 2020 04:39:13 +0000 Olivia Kotlarek https://olivia-kotlarek.com/Project-Echo Project Echo Logo Design &amp; Message Campaign Design <img width="2550" height="2551" width_o="2550" height_o="2551" data-src="https://freight.cargo.site/t/original/i/49267cf3d478c775bfdcfa52f11a3fd2f49d093fe9fcd8a046124256bdb370e7/projectecho_logo-11.png" data-mid="88544614" border="0" src="https://freight.cargo.site/w/1000/i/49267cf3d478c775bfdcfa52f11a3fd2f49d093fe9fcd8a046124256bdb370e7/projectecho_logo-11.png" /> Brief Design a logo for the campaign. Execute design direction across billboards, bus shelters, and social media.&nbsp; “Project Echo is a public participatory art project where the real and profound personal concerns of the everyday meet the fabrication of the fake. This project juxtaposes thoughts in fleeting moments and tweets of disinformation in one place, where flashes of ephemerality offer a glimpse into the deeper layers of culture. Both are artifacts of this transitional moment in history. One offers a collective shared humanity and resiliency, the other challenges a virtue that we have known for as long as we have existed - telling the truth!” -Jiayi Young, artistFull artist statement Project Echo crowd sourced the concerns of everyday people and put them on billboards in swing counties (primarily Bucks County, PA and Delray Beach, FL). These concerns are strongly juxtaposed with election-related disinformation that we track on Twitter. <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/ba1f0904e81196d385e41f7cf0d809b7fe1f6e6894d01aedadf6c98b1ba915d9/Tenhsaudadejpg-mia013310_7.jpg" data-mid="88545305" border="0" src="https://freight.cargo.site/w/640/i/ba1f0904e81196d385e41f7cf0d809b7fe1f6e6894d01aedadf6c98b1ba915d9/Tenhsaudadejpg-mia013310_7.jpg" /> <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/8cea4a91cc084473a2d7ac1013b5e666c974d5308edc55ea34390c9617dd650c/Everydayfeelslikeastrugglejpg-mia013310_6.jpg" data-mid="88545306" border="0" src="https://freight.cargo.site/w/640/i/8cea4a91cc084473a2d7ac1013b5e666c974d5308edc55ea34390c9617dd650c/Everydayfeelslikeastrugglejpg-mia013310_6.jpg" /> <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/28260137d2b83ffad06685e25dff898bd25d4cb0c2896e58d9a02a1bca573029/Momgetremarriedjpg-mia013310_5.jpg" data-mid="88545307" border="0" src="https://freight.cargo.site/w/640/i/28260137d2b83ffad06685e25dff898bd25d4cb0c2896e58d9a02a1bca573029/Momgetremarriedjpg-mia013310_5.jpg" /> <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/89c15d459df11ef53826b44da60f0657d7dd33d195d83fa0e23bc02fccec02b5/Possibilitiesareendlessjpg-mia013310_4.jpg" data-mid="88545308" border="0" src="https://freight.cargo.site/w/640/i/89c15d459df11ef53826b44da60f0657d7dd33d195d83fa0e23bc02fccec02b5/Possibilitiesareendlessjpg-mia013310_4.jpg" /> <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/39d63af649b0d77692ad8645543b27fe3b45107c15e9519e8c5a3d92fb21eb9d/Privilegejpg-mia013310_3.jpg" data-mid="88545309" border="0" 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data-src="https://freight.cargo.site/t/original/i/eb7563c0c33fbda022f384431ffb0587c31f955fbaa266932cd3cc1960dc790d/newdigitalboard23jpg-mia013310_16.jpg" data-mid="88545312" border="0" src="https://freight.cargo.site/w/640/i/eb7563c0c33fbda022f384431ffb0587c31f955fbaa266932cd3cc1960dc790d/newdigitalboard23jpg-mia013310_16.jpg" /> <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/4fb2e3d5f8d5b99d906ad6f86465a77f337007dbef0fff0edf0057f1535c0953/newdigitalboard04jpg-mia013310_15.jpg" data-mid="88545313" border="0" src="https://freight.cargo.site/w/640/i/4fb2e3d5f8d5b99d906ad6f86465a77f337007dbef0fff0edf0057f1535c0953/newdigitalboard04jpg-mia013310_15.jpg" /> <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/7ba0067a2c2ecafad9500596f01fdb92e8d1b2d2529f978ec42aa203ada7e53d/newdigitalboard05jpg-mia013310_14.jpg" data-mid="88545314" border="0" 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data-src="https://freight.cargo.site/t/original/i/f02e11defdda1ca7318ae0c67013971d55566080005a60a3329556134892eec9/newdigitalboard08jpg-mia013310_11.jpg" data-mid="88545317" border="0" src="https://freight.cargo.site/w/640/i/f02e11defdda1ca7318ae0c67013971d55566080005a60a3329556134892eec9/newdigitalboard08jpg-mia013310_11.jpg" /> <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/9a7b08d37c3e82dfe11ff3479ffa45952c5cb712689a6934b9117cc1d0a14947/newdigitalboard09jpg-mia013310_10.jpg" data-mid="88545318" border="0" src="https://freight.cargo.site/w/640/i/9a7b08d37c3e82dfe11ff3479ffa45952c5cb712689a6934b9117cc1d0a14947/newdigitalboard09jpg-mia013310_10.jpg" /> <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/319a71673248cee9f030877b7e318ef5bed902ab80fb54c1722d99e1f6e1f012/newdigitalboard10jpg-mia013310_9.jpg" data-mid="88545319" border="0" 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data-src="https://freight.cargo.site/t/original/i/dd59bed0adc3603d2f0df6c95ba841db8aa56d0a5b2a07c4678ed0cf545c5bd8/newdigitalboard13jpg-mia013310_6.jpg" data-mid="88545322" border="0" src="https://freight.cargo.site/w/640/i/dd59bed0adc3603d2f0df6c95ba841db8aa56d0a5b2a07c4678ed0cf545c5bd8/newdigitalboard13jpg-mia013310_6.jpg" /> <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/1da2158c2e27784b45c9d1d194887b4629194cdeb5e5e8a4ee3cbd6b48b572a9/newdigitalboard14jpg-mia013310_5.jpg" data-mid="88545323" border="0" src="https://freight.cargo.site/w/640/i/1da2158c2e27784b45c9d1d194887b4629194cdeb5e5e8a4ee3cbd6b48b572a9/newdigitalboard14jpg-mia013310_5.jpg" /> <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/7fe9d2a3d378d00ee82a00e402d91adeac0dfd78a7e6456260e1e1c28141a1ad/newdigitalboard15jpg-mia013310_4.jpg" data-mid="88545324" border="0" src="https://freight.cargo.site/w/640/i/7fe9d2a3d378d00ee82a00e402d91adeac0dfd78a7e6456260e1e1c28141a1ad/newdigitalboard15jpg-mia013310_4.jpg" /> <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/089258553b11e59cce27a4b46bdff0257dc01b43fb655c73a014778e185226a3/newdigitalboard16jpg-mia013310_3.jpg" data-mid="88545325" border="0" src="https://freight.cargo.site/w/640/i/089258553b11e59cce27a4b46bdff0257dc01b43fb655c73a014778e185226a3/newdigitalboard16jpg-mia013310_3.jpg" /> <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/a26ab5df17c2d1af787e923b436d6ed3f44cb3ed4b7395608c8d1c74db2e36f8/newdigitalboard19jpg-mia013310_2.jpg" data-mid="88545326" border="0" src="https://freight.cargo.site/w/640/i/a26ab5df17c2d1af787e923b436d6ed3f44cb3ed4b7395608c8d1c74db2e36f8/newdigitalboard19jpg-mia013310_2.jpg" /> <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/b18d48f62b591804fa7c40ce88b76112055b36ea25df9f270435d46884b7b9f7/newdigitalboard21jpg-mia013310_1.jpg" data-mid="88545327" border="0" src="https://freight.cargo.site/w/640/i/b18d48f62b591804fa7c40ce88b76112055b36ea25df9f270435d46884b7b9f7/newdigitalboard21jpg-mia013310_1.jpg" /> Digital billboards in Miami and Philadelphia <img width="1572" height="1030" width_o="1572" height_o="1030" data-src="https://freight.cargo.site/t/original/i/629c6eb7e575647e972c7d449429dcd5ec1a2fa757399e7896e4ce9606051b81/Screen-Shot-2020-10-28-at-11.41.00-AM.png" data-mid="88545548" border="0" src="https://freight.cargo.site/w/1000/i/629c6eb7e575647e972c7d449429dcd5ec1a2fa757399e7896e4ce9606051b81/Screen-Shot-2020-10-28-at-11.41.00-AM.png" /> <img width="1572" height="976" width_o="1572" height_o="976" data-src="https://freight.cargo.site/t/original/i/93c11ab5ecd2813f8ff50027e8ce082086b0fc3f9b142990707da068abc917dd/Screen-Shot-2020-10-28-at-11.40.45-AM.png" 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height="400" width_o="1400" height_o="400" data-src="https://freight.cargo.site/t/original/i/ea93921af075161ba1723193853ab606ea65b26460a4b5a91757b0217988b6f9/batch4-02.jpg" data-mid="88545509" border="0" src="https://freight.cargo.site/w/1000/i/ea93921af075161ba1723193853ab606ea65b26460a4b5a91757b0217988b6f9/batch4-02.jpg" /> <img width="1400" height="400" width_o="1400" height_o="400" data-src="https://freight.cargo.site/t/original/i/258e4bddf13a9db410ba547e829d1d791739bd149868dd48b6c43ce0c6d6a9ee/batch4-01.jpg" data-mid="88545511" border="0" src="https://freight.cargo.site/w/1000/i/258e4bddf13a9db410ba547e829d1d791739bd149868dd48b6c43ce0c6d6a9ee/batch4-01.jpg" /> Digital billboard artwork Project Echo ran billboards for 6 weeks leading up the presidential election on November 3rd, 2020.