UC Davis Natural Reserves

Branding & Collateral

Brief

Using UC Davis approved colors and fonts, create branding for the UC Davis Natural Reserves System including an overall logo and individual logos for each of the 6 reserves in the system.

Process and Early Development

As a group, my team and I created several logo concepts to pitch to the Natural Reserves team. 

In the end, the client chose to combine the main logo from the first concept (my design) and the individual logos from the last concept (Alison Perez’s design).

Graphic Standard

The final logo design is a combination of two of the initial concepts that the client chose with a slight shift to accomodate UC Davis brand guidelines for type and color.

Collateral

T-shirt embroidery and sticker mockups.

My Role

I worked with a team of 10 to ideate and work on initial concepts. Once the client chose the logo direction, I worked with Alison Perez to combine our designs into one seamless concept.