Stay Posted

Print Campaign

Brief

Stay Posted is a campaign directed toward high school students that underlines the importance of staying informed about current political events and provides tips on how to navigate the complicated journalistic landscape. From “fake news” to logical fallacies, Stay Posted is a no nonsense effort to guide a new generation.

Each color represents the cornerstones of the Stay Posted campaign. Curiosity, accountability, logic, truth, investigation, and ethos are all tenets of Stay Posted that are strengthened and more memorable with the associated colors.

My Role

Within a group of 3, I developed the concept for the campaign, helped with branding decisions, created digital mockups of deliverables, designed and printed T-shirts and posters, compiled our campaign proposal, and created a final presentation including hypothetical marketing strategies. Other members assisted with branding decisions, designing deliverables, and compiling our process manual.