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Protea

Mobile App Design

Brief


Design a logo, brand identity, and mobile interface for Protea, a career coaching app that allows career coaches to manage their clients’ progress through file sharing, messaging, and checklist tracking.



The Protea Brand


Protea’s name comes from the plant protea, which signifies growth. The name protea is also understood to represent change and versatility from it’s etymological origins of the Greek god of the sea, Proteus.

Protea’s colors are inspired by the plant itself. The emphasis on green projects calmness and professionalism, while the brighter accent colors provide opportunity for personalization within the app.
Source: https://animals.sandiegozoo.org/plants/african-protea

App Design


The Protea app features:
  • Objectives: main theme and timeline of tasks with reminders
  • Resources: file sharing between coach and user
  • Messaging: chatting between coach and user
  • Progress: data visualization of user’s progress over time

Main users can use the app to track progress on their own, find a coach, and/or use it with the coach they already have.

There is a separate version of the app for coaches that allows them to add resources and objectives to their clients’ profiles.