Project Echo

Logo Design & Message Campaign Design

Brief

Design a logo for the campaign. Execute design direction across billboards, bus shelters, and social media.

“Project Echo is a public participatory art project where the real and profound personal concerns of the everyday meet the fabrication of the fake. This project juxtaposes thoughts in fleeting moments and tweets of disinformation in one place, where flashes of ephemerality offer a glimpse into the deeper layers of culture. Both are artifacts of this transitional moment in history. One offers a collective shared humanity and resiliency, the other challenges a virtue that we have known for as long as we have existed - telling the truth!”

-Jiayi Young, artist
Full artist statement

Project Echo crowd sourced the concerns of everyday people and put them on billboards in swing counties (primarily Bucks County, PA and Delray Beach, FL).

These concerns are strongly juxtaposed with election-related disinformation that we track on Twitter.