Pika Furniture Studio
Website & Brand Strategy
Pika Furniture Studio creates beautiful, handcrafted furniture in Aspen, Colorado. When we met the co-founders of Pika, Jason and Corey, they had been making furniture together for over six years. After making custom furniture, passion projects, and more cabinet builds than they could count, they decided it was time to start serving luxury Rocky Mountain homeowners with bespoke, sustainably-sourced dining tables and handcrafted wood furniture.
Their ask was for us to sharpen their strategy and branding so that they would be ready to present themselves to a new echelon of clients. As a result, we worked to refine their web presence and product pipeline to ensure a smooth journey for their customers.
Their ask was for us to sharpen their strategy and branding so that they would be ready to present themselves to a new echelon of clients. As a result, we worked to refine their web presence and product pipeline to ensure a smooth journey for their customers.
Art Direction, Strategy
Olivia Kotlarek
Copywriting, Strategy
Sarah Crum
Olivia Kotlarek
Copywriting, Strategy
Sarah Crum
The Process
After creating a few potential audience profiles, doing some social listening, and conducting competitive analyses, we brought our findings to Pika. In the end, we helped Jason and Corey show up for the right audience, in the right way, at the right time.
The Output
After our research, we set Pika up with a refined, smartly-designed, and SEO-oriented website. Additionally, we expanded their social presence and provided them with a language guide to help share their story with potential clients. They emerged from the process with a fresh perspective on how to approach expanding their business.
Visit www.pikafurniture.com/ for the full experience.
Highlighting Custom Dining Tables
Pika Furniture Studio was looking to shift their production towards custom, heirloom-quality dining tables. We helped restructure their website so that these dining tables were unmissable.
Simplifying the User Journey
When we started working with Pika, they had eight tabs on their navigation bar. We streamlined their user experience down to two main tabs with a few drop down options, guiding customers to their desired page with ease.
Brand Storytelling
Pika had all the raw materials of an artful, elevated, craftsman-led business. We brought these features to the forefront, retelling their story with language that was as elegant as their bespoke pieces.
