Kia x FIFA
Campaign Strategy & Social UGCThis world cup was a bit far away from home for many, so we brought the action and excitement to fans with this social campaign covering touchpoints across social, even displaying our mashups on the during the tournament.
Kia Inspire Together
The Social Movement
We brought Kia’s Every Four Years campaign to life in social by infusing the fanatic, emotional spirit of FIFA World Cup to the visuals and language.
Calling for UGC submissions that exhibit fans cheering, their emotion and excitement, we stitched them together as ultimate inspiring mashups. These fans got featured on Kia’s social channels and some lucky few were featured on the Jumbotron.
Calling for UGC submissions that exhibit fans cheering, their emotion and excitement, we stitched them together as ultimate inspiring mashups. These fans got featured on Kia’s social channels and some lucky few were featured on the Jumbotron.
