Kia Organic Social
Social AOR for @kia.worldwideWhen people think of Kia as a car company, many things might come to mind. If you’re in the US, you might recall some iconic hampsters (IYKYK).
But what does it look like to support Kia in the new age of EVs amidst a (polarizing) rebrand?
Kia’s image problem
The journey of any brand shedding its old perception is a challenge. For Kia, it was even more complex. With an incredible tenure in the market as a budget-friendly option and some PR debacles (read: Kia Boys), they not only needed to overcome the old but had ambitions to reach beyond and redefine what mobility means. Lofty goals, and it starts with a consistent brand voice.
Movement that inspires
With their massive rebrand in 2021, we inherited brand guidelines that were fresh, sleek... and relatively untested. As the global social AOR, we were tasked with maintaining the new Kia brand across Meta, Twitter/X, Snapchat, TikTok, LinkedIn, and more. The name of the game: consistency, resonance, and show off those cars!
