Kali

Visual Identity & In-House Production


Kali Care is a digital eye care company that provides end-to-end adherence solutions for ophthalmic patients. Kali presents the unique challenge of designing for both B2B and B2C contexts.

Brief

• Redesign existing company logo, identity, and branding guidelines.
  
  
• Produce digital and print materials from new identity including: website, product packaging/instructions, brochures, business system, and more.
  

Original logo & website

Updated logo

Updated Website

www.kali.care

Other Deliverables

• Product packaging, instructions, and brochures
  
  
• Business system