DIRECTV Super Aggregation
Film + Edit
If DIRECTV revamps their user experience and nobody is around to hear it, does it even bring all your favorite shows to one place?
Spoiler: It sure does!
Our Mission
(should we choose to accept it) was simple: help DIRECTV highlight their new look and aggregation functionality in a way that sheds the perception that they’re old and cold.
The Output
was a five-part video series showcasing different key features of the DIRECTV experience.
RTB Soup to Nuts
This project was a tremendous deep dive into the brand. So deep that my first-born child might just have to be named Aggregation (Aggie for short).
From concept ideation to post-production, this was a challenge that demanded intention. Translating a list of key features a mile long, walkthroughs from developers, and input from stakeholders all over the org chart into something that is coherent and meaningful to consumers required us to be laser-focused on our goal.
From concept ideation to post-production, this was a challenge that demanded intention. Translating a list of key features a mile long, walkthroughs from developers, and input from stakeholders all over the org chart into something that is coherent and meaningful to consumers required us to be laser-focused on our goal.
