DIRECTV Streamsgiving
Strategy + Art Direction
While Thanksgiving is often a time for togetherness, good food, and family memories, we know it’s no picnic getting there. From TSA Hunger Games to sleeping on pullout couches, Thanksgiving can devolve into a long weekend of unparalleled discomfort. So, we figured, why not make all of that loveliness feel more tolerable?
Enter: DIRECTV Streamsgiving
An open invitation for everyone to sit at our table and join us for a feast of free TV. Because everyone could use a holiday from the holiday.
Our Spread
A visual system and deliverables to live across 8 major airports, Uber/Lyft, streaming audio, social, airport Wi-Fi, gas station TV, and more.
