DIRECTV Digital Performance Marketing
Art Direction + Paid Social
Digital performance marketing. It’s a phrase that strikes fear into the hearts of creatives across the industry. But what is DPM work? And how do you make it fun?
It turns out, to answer those questions, we’d have to set off on a two-year journey through light blue gradients, dark blue gradients, celebrity-voiced talking pigeons, and ever so many TV trailers. At the end of it all, we’re quite proud of the way we helped transform DIRECTV’s presence in the world.
It turns out, to answer those questions, we’d have to set off on a two-year journey through light blue gradients, dark blue gradients, celebrity-voiced talking pigeons, and ever so many TV trailers. At the end of it all, we’re quite proud of the way we helped transform DIRECTV’s presence in the world.
Enter:
Two creatives ready to zhuzh some (not great) inherited social and display assets
The Results:
Seven campaign looks over two years, 2,000+ assets made, and some very happy clients
Key Word: Transformation
We created an uber efficient system for paid social featuring all the good jargon: high KPIs, synergistic-CTA bells and whistles, scalable to our needs, real-time optimization, A/B testing, the works. AND it looked dang good doing it!
With a focus on conversions in DIRECTV’s mid- and low-funnel, we devised a well-oiled content engine infused with personality and product education. Our messaging was intentionally hardworking, so our content (from TV networks, streamers, and AI) had to do a lot of the talking. The result was a DIRECTV ecosystem that told customers why they needed DIRECTV in their lives.
With a focus on conversions in DIRECTV’s mid- and low-funnel, we devised a well-oiled content engine infused with personality and product education. Our messaging was intentionally hardworking, so our content (from TV networks, streamers, and AI) had to do a lot of the talking. The result was a DIRECTV ecosystem that told customers why they needed DIRECTV in their lives.
